Upgrade Your Wash Day! You talked…we listened. Our new sulfate free surfactant system, with our unique humectant complex, gives you charged cleansing that cleans hair without the stripped feel of traditional sulfate cleansers. The results: a luxuriously creamy detangling lather, with the same trusted clean.
Curly Girl
Tested & Approved
Tested with over 200+ textured hair women, our core shampoos are supercharged, using superior technology to deliver cleansing without stripping textured hair of moisture.
Protect Against Breakage + Damage
Creamy Lather
Doesn’t Strips Hair
Strength
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Coconut Hibiscus Collection
Same Great Formula, You know and love!
Best for waves, curls & coils
Blended with Silk Protein & Neem Oil
Transform dry, brittle hair into vibrant, bouncy waves and curls
Jamaican Black Castor Oil Collection
Best for curls & coils
Infused with Fair Trade Shea Butter, Peppermint & Apple Cider Vinegar
Restores strength & resilience to damaged or chemically processed hair