The SheaMoisture Difference

At SheaMoisture, we are dedicated to championing economic equity to foster true equality and freedom within the Black community. Every purchase you make with SheaMoisture directly contributes to creating new possibilities, providing vital access to entrepreneurial opportunities, and enriching lives, families, and Black businesses globally.

Our dedication to ethical sourcing means we proudly purchase key raw ingredients from women-led cooperatives in West Africa. This commitment ensures fair wages and creates new, sustainable opportunities that significantly improve livelihoods across generations, fostering economic growth and community well-being.

Explore Our Ethical Sourcing Impact

SheaMoisture Fellowships and Scholarships for Community Empowerment

SheaMoisture's Commitment to Fellowships and Scholarships

Responsible Business

Sundial Brands, the proud makers of SheaMoisture, has been a distinguished Certified B Corporation™ since 2015. As a B Corp, we are committed to transforming the economy by focusing on and rigorously measuring our inclusive and equitable impact.

Working alongside esteemed brands in our Unilever family, including Ben & Jerry’s and Seventh Generation, we actively strive to dismantle systemic racism and champion racial equity. Our deep-rooted commitment to community impact guides every decision, ensuring that being a responsible and equitable business extends beyond donations to encompass our daily actions in supporting and uplifting our communities.

Discover Our Impact

SheaMoisture's Equitable Purchasing Initiatives

Empowering Through Equitable Purchasing

Our commitment to equitable purchasing means we actively prioritize selecting majority Black-owned vendors and partners for everything from creative services to consulting and catering support. This strategic approach not only significantly increases revenue for Black businesses but also provides crucial visibility and recognition to providers who are often overlooked, fostering a more inclusive economy.

Romina G. Brown

President, Strategic Solutions International (SSI)

Strategic Solutions International Website

Her Impactful Journey

Strategic Solutions International (SSI), a distinguished female-led Black-Owned Category Management firm, has been a vital partner to SheaMoisture for over a decade. SSI provides invaluable data insights and expert category consulting services, significantly contributing to our retail chain success. This enduring relationship has expanded to support other parts of Unilever, as SSI continues to drive unique consumer insights that fuel the sustained success of our brands and our mission.

Romina's Perspective

“Our growth has been exponential, significantly boosted by our expanding partnership with Sundial/Unilever. This collaboration has enabled us to support even more minority-owned businesses through our tactical execution. Together with Sundial/Unilever, we've seized opportunities to broaden our service offerings and prominently showcase our expertise, making a tangible difference in the community.”

We recognize that achieving our mission requires collective effort. That's why we are incredibly proud to collaborate with a diverse network of mission-driven organizations, working together to amplify our support for Black and brown communities and drive meaningful change.