The SheaMoisture Difference

Our Mission

We champion economic equity to achieve equality in the pursuit of true freedom for the Black community.

Every SheaMoisture purchase creates new possibilities by helping to provide access to entrepreneurial opportunities, as well as resources to enrich lives, families, and businesses globally.

Ethical sourcing

Ethical sourcing

We purchase key raw ingredients from women-led cooperatives in West Africa, providing fair wages and new opportunities to improve livelihoods across generations.

Responsible business

Responsible business

Sundial Brands (makers of SheaMoisture) has been a Certified B Corporation™ since 2015. Certified B Corporations transform the economy by focusing on and measuring their inclusive and equitable impact.

Alongside other brands in our Unilever family, such as Ben & Jerry’s and Seventh Generation, we collectively strive to upend systemic racism and work to advance racial equity.

Community is ingrained in every choice we make. Being a responsible and equitable business isn’t just about what we donate, it’s about what we do everyday to support our community.

Equitable purchasing

Equitable purchasing

From creative to consulting to catering support, we prioritize selecting vendors and partners that are majority Black-owned. In addition to increasing revenue for Black businesses, our approach provides more visibility and shine to the providers who are often overlooked.

Our Work In Action

Romina G. Brown

President, Strategic Solutions International (SSI)

Romina G.Brown

Her Story

Strategic Solutions International (SSI) is a female-led Black-Owned Category Management firm. SSI has partnered with SheaMoisture for over a decade to provide data insights and category consulting services with a focus on retail chain success. The relationship has grown to include other parts of Unilever, as SSI helps drive unique consumer insights to fuel continued success for our brands.

In Her Words

“We’ve grown exponentially and this is in part due to our growing partnership with Sundial/Unilever. We’ve been able to support more minority-owned businesses in our tactical execution. In partnership with Sundial/Unilever, we’ve had opportunities to expand our service offerings and showcase our expertise.”

Our Partners

We cannot do this work alone. We are proud to partner with a number of mission-driven organizations to further support black and brown communities.

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