The Blueprint - Grant & Mentorship for Black Women

Black BeautyBlack Beauty
The Blueprint

A SheaMoisture Grant Program

The Blueprint

A SheaMoisture Grant Program

Black Beauty: The BlueprintBlack Beauty: The Blueprint
Black Beauty: The Blueprint

You are the blueprint.

You are the blueprint

When it comes to beauty, it's always been us.

From pioneering self-made millionaires to the visionaries of today.

Ingenuity is in our DNA.

We are our own blueprint.

Generation to generation, Black women have pushed the boundaries of what beauty is and what beauty can be.

We are artists and architects, influencers and innovators who create from our desire to celebrate ourselves on our terms.

From the art form that is Black hair to melanin that is a canvas for self expression.

Featured
Featured Talent
Featured Talent

Talent

Miss Tina Lawson

Miss Tina Lawson

Designer & Entrepreneur

Miss Tina's beauty blueprint archetypes were inspired by Susan Taylor, former editor-in-chief of Essence Magazine and Eunice Johnson who brought couture fashions to the Black world.

Ursula Stephen

Ursula Stephen

Celebrity Hairstylist
& Salon Owner

Ursula’s blueprint is her authenticity and listening to that voice on the inside – it never lies. She feels life is easier when you really listen to your inner self.

Zerina Akers

Zerina Akers

Emmy Award Winning
Stylist & Costume Designer

Zerina views Black women as the blueprint because of our resilience. We show up as we are, all shapes, all sizes – our fierce confidence and resilience is cellular memory.

Diarrha N’Diaye

Diarrha N’Diaye

Founder & CEO Ami Cole

Diarrha views Black women as the blueprint because we are the most creative, resourceful and take whatever we have in front of us and make art. We lay the foundation.

Deun Ivory

Deun Ivory

Founder of Black Women are Worthy

Deun’s blueprint for how she shows up is always choosing to lean into joy, living in her worthiness and understanding her magic.

Araxi Lindsey

Araxi Lindsey

Celebrity Hairstylist

Araxi’s blueprint are her ancestors, those who came before her.

Anifa Mvuemba

Anifa Mvuemba

Founder & CEO Hanifa

Anifa's blueprint is being who she is, unapologetically.

Kayla Greaves

Kayla Greaves

Beauty Editor

Kayla’s blueprint for how she shows up is simply being herself, in the most authentic way possible.

Lacy Redway

Lacy Redway

Celebrity Hairstylist & Unilever Hair Care Brand Ambassador

Lacy's blueprint is to show up in the world as her best self.

Miss Tina Lawson

Darian Symone Harvin

Beauty Editor & Influential Speaker

Darian’s blueprint is showing up with her own table, her own collective, her own people who supported her and those who she supports.

Miss Tina Lawson

Designer & Entrepreneur

Miss Tina's beauty blueprint archetypes were inspired by Susan Taylor, former editor-in-chief of Essence Magazine and Eunice Johnson who brought couture fashions to the Black world.

Ursula Stephen

Celebrity Hairstylist
& Salon Owner

Ursula’s blueprint is her authenticity and listening to that voice on the inside – it never lies. She feels life is easier when you really listen to your inner self.

Zerina Akers

Emmy Award Winning
Stylist & Costume Designer

Zerina views Black women as the blueprint because of our resilience. We show up as we are, all shapes, all sizes – our fierce confidence and resilience is cellular memory.

Diarrha N’Diaye

Founder & CEO Ami Cole

Diarrha views Black women as the blueprint because we are the most creative, resourceful and take whatever we have in front of us and make art. We lay the foundation.

Deun Ivory

Founder of Black Women are Worthy

Deun’s blueprint for how she shows up is always choosing to lean into joy, living in her worthiness and understanding her magic.

Araxi Lindsey

Celebrity Hairstylist

Araxi’s blueprint are her ancestors, those who came before her.

Anifa Mvuemba

Founder & CEO Hanifa

Anifa's blueprint is being who she is, unapologetically.

Kayla Greaves

Beauty Editor

Kayla’s blueprint for how she shows up is simply being herself, in the most authentic way possible.

Lacy Redway

Celebrity Hairstylist & Unilever Hair Care Brand Ambassador

Lacy's blueprint is to show up in the world as her best self.

Darian Symone Harvin

Beauty Editor & Influential Speaker

Darian’s blueprint is showing up with her own table, her own collective, her own people who supported her and those who she supports.

The Blueprint Grant

The Blueprint Grant supports individuals that are pushing boundaries across the beauty and creative industries. The grant winners will be Black women that are culture drivers who will use the funds to fuel a project or initiative that forges paths for themselves and their community.

Applications are now closed. Stay tuned as we announce our grant winners.

Join us as we celebrate the power of women

- especially these Black women - who impact beauty culture and acknowledge the indelible mark they've women left on our community.

Visit us at @sheamoisture on social media to hear more about their influential stories.We hope it inspires confidence in you to forge a unique path and create your own blueprint, unapologetically. After all, you will always be the aspiration and the inspiration.

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