Our Story
SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. With every purchase, you show support of our mission to reinvest back in our communities.
What We Stand For:
Inclusively Exclusive
The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
Modern Wisdom
Recipes handed down from a healer make for potent 21st century cures.
Sensory Solutions
Potent salves stimulate, soothe, surprise and speak to all the senses.
Cultures Cultivated
The best ingredients gathered from around the world and picked to complement perfectly.