Our Story

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa.

With every purchase you show support of our mission to reinvest back in our communities.

Our purpose - group photo with women, who participated in our grants

Our PurposeFor thirty years, we’ve served our community with nourishing, no-compromise beauty products and our purpose-driven business model. To date, you have helped us reinvest over $10M into the Black community, funding economic and educational opportunities worldwide.

We invite you to continue with us on this journey.

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Impact Highlights

Investing in black businessInvesting in black business

$10M +

Reinvested into the Black community

Impact to black communityImpact to black community

53,000 +

West African Women in cooperatives receiving fair wages in our shea butter supply chain

impact to educationimpact to education

50,000 +

Education Hours delivered to Black business owners

The Shea list participants portraits

The SheaList

You’ve helped us invest in over 250 Black-owned businesses through our purpose-driven programs, partnerships and donations. Those businesses become part of The SheaList, a growing community of Black entrepreneurs who are running the world, literally.

Our Partners

We cannot do this work alone. We are proud to partner with a number of mission-driven organizations to further support black and brown communities.

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Our Promise

When you purchase SheaMoisture products, you are investing in nourishing, no-compromise beauty products that give back to our community.

Formulated with NO

SulfatesPhthalatesParabensMineral OilPetrolatum