Our Story

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa.

With every purchase you show support of our mission to reinvest back in our communities.

Our purpose - group photo with women, who participated in our grants

Our PurposeFor thirty years, we’ve served our community with nourishing, no-compromise beauty products and our purpose-driven business model. To date, you have helped us reinvest over $10M into the Black community, funding economic and educational opportunities worldwide.

We invite you to continue with us on this journey.

decorative image
decorative image

Impact Highlights

Investing in black businessInvesting in black business

$10M +

Reinvested into the Black community

Impact to black communityImpact to black community

53,000 +

West African Women in cooperatives receiving fair wages in our shea butter supply chain

impact to educationimpact to education

50,000 +

Education Hours delivered to Black business owners

Our Leadership

Black-founded, Black-led, Black-inspired

Cara SabinCara Sabin

Cara Sabin

CEO of Sundial Brands, GM of Beauty and Wellbeing North America, Unilever

Taydra Mitchell JacksonTaydra Mitchell Jackson

Taydra Mitchell Jackson

Sundial Chief Marketing Officer

Simone JordanSimone Jordan

Simone Jordan

Sundial Global Head of Purpose and Brand Partnerships

“We develop no-compromise beauty products that help every member of the Black community live their healthiest most beautiful lives”.

- Cara Sabin

The Shea list participants portraits

The SheaList

You’ve helped us invest in over 250 Black-owned businesses through our purpose-driven programs, partnerships and donations. Those businesses become part of The SheaList, a growing community of Black entrepreneurs who are running the world, literally.

Our Partners

We cannot do this work alone. We are proud to partner with a number of mission-driven organizations to further support black and brown communities.

  decorative image

Our Promise

When you purchase SheaMoisture products, you are investing in nourishing, no-compromise beauty products that give back to our community.

Formulated with NO

SulfatesPhthalatesAnimal TestingParabensMineral OilPetrolatum
copyright © 2023 sundial brands LLC. all rights reserved.
This web site is directed only to U.S. consumers for products and services of Unilever United States. This website is not directed to consumers outside of the U.S.