SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Shea Butter handcrafted by women in Africa.
With every purchase you show support of our mission to reinvest back in our communities.
Our PurposeFor thirty years, we’ve served our community with nourishing, no-compromise beauty products and our purpose-driven business model. To date, you have helped us reinvest over $10M into the Black community, funding economic and educational opportunities worldwide.
We invite you to continue with us on this journey.
Reinvested into the Black community
West African Women in cooperatives receiving fair wages in our shea butter supply chain
Education Hours delivered to Black business owners
CEO of Sundial Brands, GM of Beauty and Wellbeing North America, Unilever
Taydra Mitchell Jackson
Sundial Chief Marketing Officer
Sundial Global Head of Purpose and Brand Partnerships
“We develop no-compromise beauty products that help every member of the Black community live their healthiest most beautiful lives”.
- Cara Sabin
You’ve helped us invest in over 250 Black-owned businesses through our purpose-driven programs, partnerships and donations. Those businesses become part of The SheaList, a growing community of Black entrepreneurs who are running the world, literally.
When you purchase SheaMoisture products, you are investing in nourishing, no-compromise beauty products that give back to our community.