Since the beginning, Black women have been the inspiration for SheaMoisture. So it’s only natural that they would be at the heart of our work. Our communities and businesses thrive because of the intelligence, dedication and ingenuity of Black women. They are our foundation and the reason we rise. “It Comes Naturally” takes you on a journey, and celebrates the rich legacy of Black women by recognizing their multifaceted roles as makers, nurturers, artisans, leaders and entrepreneurs.