The Blue Print

BLACK BEAUTY

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The

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Blueprint

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When it comes to beauty, it’s always been us.

From pioneering self-made millionaires to the visionaries of today.

Ingenuity is in our DNA.

We are our own blueprint.

Generation to generation, Black women have pushed the boundaries of what beauty is and what beauty can be.

We are artists and architects, influencers and innovators who create from our desire to celebrate ourselves on our terms.

From the art form that is Black hair to our melanin that is a canvas for self expression.

You are the blueprint.

Featured

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Talent

Join us as we celebrate the power of women - especially these Black women - who impact beauty culture and acknowledge the indelible mark they've women left on our community. Visit us at @sheamoisture on social media to hear more about their influential stories.
We hope it inspires confidence in you to forge a unique path and create your own blueprint, unapologetically. After all, you will always be the aspiration and the inspiration.
The
Blueprint
Grant

Announcing Soon
Blueprint Grant Program coming soon. Share your email with us so you can be the first to know.