The Blue Print
BLACK BEAUTY
The
Blueprint
When it comes to beauty, it’s always been us.
From pioneering self-made millionaires to the visionaries of today.
Ingenuity is in our DNA.
We are our own blueprint.
Generation to generation, Black women have pushed the boundaries of what beauty is and what beauty can be.
We are artists and architects, influencers and innovators who create from our desire to celebrate ourselves on our terms.
From the art form that is Black hair to our melanin that is a canvas for self expression.
Featured
Talent
Miss Tina Lawson
Designer & Entrepreneur
Miss Tina's beauty blueprint archetypes were inspired by Susan Taylor, former editor-in-chief of Essence Magazine and Eunice Johnson who brought couture fashions to the Black world.
Ursula Stephen
Celebrity Hairstylist & Salon Owner
Ursula’s blueprint is her authenticity and listening to that voice on the inside – it never lies. She feels life is easier when you really listen to your inner self.
Zerina Akers
Emmy Award Winning Stylist & Costume Designer
Zerina views Black women as the blueprint because of our resilience. We show up as we are, all shapes, all sizes – our fierce confidence and resilience is cellular memory.
Diarrha N’Diaye
Founder & CEO
Ami Colé
Diarrha views Black women as the blueprint because we are the most creative, resourceful and take whatever we have in front of us and make art. We lay the foundation.
Deun Ivory
Founder of Black Women are Worthy
Deun’s blueprint for how she shows up is always choosing to lean into joy, living in her worthiness and understanding her magic.
Araxi Lindsey
Celebrity Hairstylist
Araxi’s blueprint are her ancestors, those who came before her.
Anifa Mvuemba
Founder & CEO
Hanifa
Anifa's blueprint is being who she is, unapologetically.
Kayla Greaves
Beauty Editor
Kayla’s blueprint for how she shows up is simply being herself, in the most authentic way possible.
Lacy Redway
Celebrity Hairstylist & Unilever Hair Care Brand Ambassador
Lacy's blueprint is to show up in the world as her best self.
Darian Symone Harvin
Beauty Editor & Influential Speaker
Darian’s blueprint is showing up with her own table, her own collective, her own people who supported her and those who she supports.
Olamide Olowe
CEO
Topicals
Olamide’s blueprint is informed by her lineage and ancestry. She values tapping into her lineage as a blueprint because you can’t be what you can’t see and it helps you understand yourself through the lens of your ancestry.
The Blueprint celebrates the undeniable influence of Black women on the beauty industry. To continue the celebration, we created a grant and mentorship program to help uplift the next generation of trailblazers. This program will provide support and guidance to aspiring beauty entrepreneurs, founders, and creators who are forging their own unique paths.
At SheaMoisture we're committed to creating a space where the influence and expertise of Black women in beauty culture can thrive. We hope you join us in the celebration.