Aging skin loses its elasticity which makes it dry, dull and wrinkled. SheaMoisture's Raw Shea Butter Anti-Aging Moisturizer absorbs quickly into the skin to offer deep hydration and also firm facial skin. Designed to help lift and re-define facial contours while improving elasticity, its gentle yet deep moisturizing formula makes it the ideal choice for aging, sensitive skin. This luxuriously thick cream with a rich formulation is made with certified organic Shea Butter - a natural moisturizer rich in Vitamin A that helps defend against fine lines and wrinkles, revitalizing dull skin. It is further infused with Frankincense and Myrhh extracts that help fight against inflammation and heal dry skin. The result is an anti-aging formula that boosts collagen production and blood circulation to make your skin look healthy, supple and youthful. In short, this deeply hydrating and rejuvenating face moisturizer can utterly transform aging, dry, thinning, wrinkled skin. SheaMoisture's Raw Shea Butter Anti-Aging Moisturizer imparts radiance and improves skin texture as well as tone by boosting new skin cell regeneration and helping your skin retain natural moisture.