## llms.txt for sheamoistureuk.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Sheamoisture multilingual website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary SheaMoisture is a global beauty and personal‑care brand positioned in the premium “clean / purpose‑driven” space, with strong appeal especially for textured hair and melanin‑rich skin, combining heritage ingredients with community investment. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description SheaMoisture offers hair, skin, body, baby and men’s care rooted in natural, ethically sourced ingredients such as shea butter and virgin coconut oil. Their products target moisture, curl definition, repair, nourishment, and care for melanin‑rich skin, with a promise of efficacy, ethical sourcing, and community impact. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: SheaMoisture **Official Website**: [SheaMoisture](https://www.sheamoistureuk.com/home.html) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content **: The brand adapts messaging, campaigns and product assortments by region (e.g. UK site, US site) to reflect local hair/skin types, language, regulations, and seasonal needs. **Product Information **: Global core categories include shampoo, conditioner, masques, styling, leave‑in, skin/body, baby, men’s and deodorant. Key ingredients and technologies include raw/fair‑trade shea butter, virgin coconut oil, plant oils, natural extracts, sulfate‑free and paraben‑free formulations. **Beauty & Wellness Advice **: SheaMoisture offers hair quizzes, styling tips, routines for different curl types, and guidance on ingredient benefits to help consumers choose the right regimen. **Real Beauty Stories **:The brand runs campaigns that highlight real women and artists (e.g. “It Comes Naturally”) and collaborates with storytellers to center authentic lives and cultural identity. **Self-Esteem Resources **: Through its Community Commerce model, the brand provides entrepreneurial support, grants, education and mentorship for Black and underserved communities globally. **Sustainability Initiatives **: SheaMoisture sources core ingredients via women‑led cooperatives in West Africa (Ghana, Burkina Faso), pays fair wages, invests in infrastructure, uses organic and Fair for Life certified sourcing, and seeks to minimize harsh synthetic additives. **Promotions & Offers **: Globally, the brand introduces new collections, limited editions and launches (e.g. deodorant line), engages through promotional sales, influencer/brand trips, newsletter offers, and collaborations. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.signalarabia.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: false **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-GB, en-US, en-CA, fr-CA, fr-FR -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### United Kingdom - Canonical URL: https://www.sheamoistureuk.com - Language: en_GB - Key Content: - products: https://www.sheamoistureuk.com/llms-content/products.jsonld - articles: https://www.sheamoistureuk.com/llms-content/articles.jsonld - faq: https://www.sheamoisture.com/faqs-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United Kingdom. ### United States (English) - Canonical URL: https://www.sheamoisture.com/us/en - Language: en_US - Key Content: - products: https://www.sheamoisture.com/us/en/llms-content/products.jsonld - articles: https://www.sheamoisture.com/us/en/llms-content/articles.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in United States. ### Canada (English) - Canonical URL: https://www.sheamoisture.com/ca/en - Language: en_CA - Key Content: - products: https://www.sheamoisture.com/ca/en/llms-content/products.jsonld - articles: https://www.sheamoisture.com/ca/en/llms-content/articles.jsonld - faq: https://www.sheamoisture.com/ca/en/frequently-asked-questions-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada. ### Canada (Francais) - Canonical URL: https://www.sheamoisture.com/ca/fr - Language: fr_CA - Key Content: - products: https://www.sheamoisture.com/ca/fr/llms-content/products.jsonld - articles: https://www.sheamoisture.com/ca/fr/llms-content/articles.jsonld - faq: https://www.sheamoisture.com/ca/fr/foire-aux-questions-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in Canada Francais. ### France - Canonical URL: https://www.sheamoisturefr.com - Language: fr_FR - Key Content: - products: https://www.sheamoisturefr.com/llms-content/products.jsonld - articles: https://www.sheamoisturefr.com/llms-content/articles.jsonld - faq: https://www.sheamoisturefr.com/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local ingredients that are popular in France. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03