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Impact Report 2022

Inside the Report

Sarah Report Impact


Learn how your SheaMoisture purchase invests in Black communities. To date, we’ve reinvested over $10 million in our communities through purpose-driven programs, partnerships and donations.

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As a Black-led, women-led business, it's our hope that the seeds we continue to cultivate today will further power generations of Black and Brown entrepreneurs, and inspire other businesses to do the same.

quote Sundial Brands
Cara Sabin, CEO, Sundial Brands and Beauty & Wellbeing GM North America, Unilever
Ryan Wilson


Every year we invest directly into economic opportunities for minority entrepreneurs and Black business owners. So far, we’ve invested in 250+ businesses, provided 50K+ hours of entrepreneurial education, and funded $1M+ in crisis response.

Build With Us

I think Black entrepreneurs are over-mentored and under-resourced. SheaMoisture understood this and they provided capital, along with mentoring and guidance.

quote Sundial Brands
Ryan Wilson, CEO of The Gathering Spot


We’ve been serving Black entrepreneurs and investing in the Black community for decades. But we can’t close the racial wealth gap alone. We’re amplifying our recipe for impact and paying it forward by helping other businesses to grow.

Meet the Next Black Millionaires - three amazing entrepreneurs on a journey to grow to million-dollar businesses and pull up the next businesses behind them.

NBM winners

SheaMoisture Community Impact Grant

We showed you our impact, now share yours! We are continuing to pay it forward and are awarding two Black-owned small businesses $10,000 through the SheaMoisture Community Impact Grant.

Applications are now closed. Stay tuned to learn which community-focused small businesses will receive this grant.

Community Group