Sundial Brands is a leading skincare and haircare manufacturer renowned for its innovative use of high-quality and culturally authentic natural ingredients. It is the maker of SheaMoisture unisex beauty and grooming solutions, made using family traditions of homemade hair and skin preparations learned from the founder’s grandmother Sofi Tucker.
A certified B Corp company with a Fair for Life social and fair trade certification, Sundial engages in ethical and cruelty-free business practices and manufactures its products at its state-of-the-art facilities in Long Island, New York.
Through its Community Commerce purpose-driven business model, the company creates opportunities for sustainable social and economic empowerment throughout its supply chain and communities in the United States and Africa, focusing on entrepreneurship, women’s empowerment, education and wellness.
In 2015, Sundial was named to the Inc. 5000 list of the fastest-growing private companies in the United States and received the WWD/Beauty Inc. award for “Corporate Social Responsibility Company of the Year.” In 2017, the company debuted at #10 as the only beauty and personal care manufacturer on the BE 100s list, which ranks the largest black-owned companies in the United States.
Widely credited with introducing the “New General Market” inclusion concept to the beauty and retail industries, Sundial Brands founder and CEO Richelieu Dennis began the company in 1991 with his college roommate, Nyema Tubman, and mother, Mary Dennis.