Shea Moisture


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  • June 20th, 2008

    Target Bows Organic Skin Care Line from African and Asian Natura

    Target yesterday introduced a new line of certified natural and organic skin care products developed exclusively for multicultural skin types.

    Called SheaMoisture, the line was developed in partnership with Sundial Brands, a privately owned African American skin care company. It features a selection of bath, body, and skin care products developed to address diverse skin care needs -- from dry and sensitive to normal.

    "SheaMoisture is more than a new line of body and beauty items," said Greg Cunningham, Target's director of multicultural marketing. "All of our SheaMoisture products utilize high concentrations of pure Shea butter, which is one of the most effective natural skin conditioners and moisturizers. This is an exceptional personal care solution for our guests with dry and special skin care needs."

    According to Sundial, SheaMoisture ingredients are derived from traditional African and Asian remedies and include aloe vera, for soothing and softening skin; jojoba oil, a fast-absorbing skin hydrator; vitamin A, to help sun-damaged skin and prevent premature wrinkles; and vitamin E, a powerful, natural antioxidant which helps improve circulation and diminishes skin irritations.

    The products, which range in price from $1.99 to $19.99, includes: SheaMoisture Body Wash, SheaMoisture Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, and SheaMoisture 100% Shea Butter. Target also introduced SheaMoisture Shave, a personal care solution exclusively for men experiencing ingrown hairs and razor bumps.

    Target operates 1,613 stores in 47 states.

In The News

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FREQUENTLY ASKED QUESTIONS

Which of your products works best for dry skin?

Our products that work best for dry skin are our Coconut & Papaya Lotion, Olive & Green Tea, and Carrot & Pomegranate with Calendula Extract. Olive & Green Tea is best for dehydrated skin.

Why do these products work best for dry skin?

These products work best for dry skin because they are formulated specifically to address dry skin needs. Shea Butter and Olive Oil, regulate moisture, provide deep hydration, soften and protect the skin against free radical damage. Cocoa butter, heals, also softens and tones skin. Pomegranate, Green Tea, Carrot and Calendula Extracts are all enriched with vitamins, anti-oxidants and anti aging properties which further enhance and promote the formulation's ability to deliver it's hydrating and balancing benefits. Olive & Green Tea is recommended for dehydrated skin.

Which of your products works best for oily skin and why?

African Black Soap and Raw Shea Butter are what we recommend for oily skin. They control the oil, while still protecting the skin from free radical damage.

Which product is best for sensitive skin? Why?

We highly recommend Goat's Milk and Chai with rose extract for sensitive skin.
The Goat's Milk acts as a naturally gentle moisturizer and is rich in vitamins, minerals, lipids and proteins, while the rose extract soothes sensitive skin, promotes good tone and elasticity.

Which product is best for acne prone skin? Why?

We highly recommend African Black Soap with Oats & Aloe for acne prone and troubles skin. African Black Soap controls acne, treats eczema and psoriasis as well as balances skin tone and improves skin texture.

What's better, Shea Butter or Cocoa Butter?

Shea Butter evens skin tone, re-hydrates skin, promotes cell growth, improves elasticity and combats wrinkles and stretch marks. Cocoa Butter heals, softens and helps to promote smooth skin.

What's better, Olive Oil or Shea Butter?

Shea Butter evens skin tone, re-hydrates skin, promotes cell growth, improves elasticity, and combats wrinkles and stretch marks. Olive Oil regulates moisture and softens skin.

How long should "this" size last?

An 8 oz. bottle of product should last about 6 weeks, if you're using it everyday.
A 13 oz. bottle of product should last about 8 weeks, if you're using it everyday.

Are your products tested on animals?

Absolutely not. None of our products are tested on animals. We do not believe in animal testing and are proud to let our customers know that all of our products are tested on family members.

Where is this product manufactured?

This product is manufactured in the USA. Our manufacturing plant is in Amityville, New York.

Is this product all-natural?

We use 100% natural and/or organic ingredients wherever possible. We are 100% certified natural.

How does Sundial compare to other popular bath and body personal care products?

Our message is 100% about being natural and organic, chemical & toxic free. All of our ingredients are natural and/or organic and our fragrances are pure essential oil blends, botanical extracts and natural ingredient aromas. Most other companies are not 100% organic and natural.

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Contact Us

Here at Shea Moisture, we are constantly seeking new ways to improve our business. Please let us know about any problems you encounter or any questions or concerns you may have. Thank you.


11 Ranick Drive South
Amityville, NY 11701
Phone: (631) 842-8800
Fax: (631) 842-4444

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