Shea Moisture


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  • June 12th, 2008

    Organic Skin Care Line New from African and Asian Natural Remedi

    Target unveiled today a new line of certified natural and organic skin care products
    developed exclusively for multicultural skin types. SheaMoisture is a
    distinctive array of bath, body and skin care products developed to address
    diverse skin care needs a" from dry and sensitive to normal.

    aSheaMoisture is more than a new line of body and beauty items,a said
    Greg Cunningham, Target Corporationa s Director of Multicultural Marketing.
    aAll of our SheaMoisture products utilize high concentrations of pure Shea
    Butter, which is one of the most effective natural skin conditioners and
    moisturizers. This is an exceptional personal care solution for our guests
    with dry and special skin care needs.a

    SheaMoisture ingredients are derived from African and Asian remedies
    and include aloe vera, to soothe and soften skin; jojoba oil, a
    fast-absorbing skin hydrator; vitamin A, to help sun-damaged skin and
    prevent premature wrinkles; and vitamin E, a powerful, natural antioxidant,
    which helps improve circulation and diminishes skin irritations.

    The new product line includes: SheaMoisture Body Wash, SheaMoisture
    Soap, SheaMoisture Lotion, SheaMoisture Body Scrub, and SheaMoisture 100%
    Shea Butter. Target also introduced SheaMoisture Shave, a personal care
    solution exclusively for men experiencing ingrown hairs and razor bumps.

    The SheaMoisture line was developed in partnership with Sundial Brands,
    the privately owned African American skin care company that also developed
    and distributes the popular Nubian Heritage line.

    aTarget continues to demonstrate an eagerness to provide innovative
    products of value to all of its guests,a said Richelieu Dennis, Sundial
    Brands founder and CEO. aThis partnership represents our common values of
    dedication to multicultural communities and support for minority-owned
    businesses.a

    SheaMoisture is available at select Target stores nationwide and at
    Target.com. The products range in price from $1.99 to $19.99.

In The News

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FREQUENTLY ASKED QUESTIONS

Which of your products works best for dry skin?

Our products that work best for dry skin are our Coconut & Papaya Lotion, Olive & Green Tea, and Carrot & Pomegranate with Calendula Extract. Olive & Green Tea is best for dehydrated skin.

Why do these products work best for dry skin?

These products work best for dry skin because they are formulated specifically to address dry skin needs. Shea Butter and Olive Oil, regulate moisture, provide deep hydration, soften and protect the skin against free radical damage. Cocoa butter, heals, also softens and tones skin. Pomegranate, Green Tea, Carrot and Calendula Extracts are all enriched with vitamins, anti-oxidants and anti aging properties which further enhance and promote the formulation's ability to deliver it's hydrating and balancing benefits. Olive & Green Tea is recommended for dehydrated skin.

Which of your products works best for oily skin and why?

African Black Soap and Raw Shea Butter are what we recommend for oily skin. They control the oil, while still protecting the skin from free radical damage.

Which product is best for sensitive skin? Why?

We highly recommend Goat's Milk and Chai with rose extract for sensitive skin.
The Goat's Milk acts as a naturally gentle moisturizer and is rich in vitamins, minerals, lipids and proteins, while the rose extract soothes sensitive skin, promotes good tone and elasticity.

Which product is best for acne prone skin? Why?

We highly recommend African Black Soap with Oats & Aloe for acne prone and troubles skin. African Black Soap controls acne, treats eczema and psoriasis as well as balances skin tone and improves skin texture.

What's better, Shea Butter or Cocoa Butter?

Shea Butter evens skin tone, re-hydrates skin, promotes cell growth, improves elasticity and combats wrinkles and stretch marks. Cocoa Butter heals, softens and helps to promote smooth skin.

What's better, Olive Oil or Shea Butter?

Shea Butter evens skin tone, re-hydrates skin, promotes cell growth, improves elasticity, and combats wrinkles and stretch marks. Olive Oil regulates moisture and softens skin.

How long should "this" size last?

An 8 oz. bottle of product should last about 6 weeks, if you're using it everyday.
A 13 oz. bottle of product should last about 8 weeks, if you're using it everyday.

Are your products tested on animals?

Absolutely not. None of our products are tested on animals. We do not believe in animal testing and are proud to let our customers know that all of our products are tested on family members.

Where is this product manufactured?

This product is manufactured in the USA. Our manufacturing plant is in Amityville, New York.

Is this product all-natural?

We use 100% natural and/or organic ingredients wherever possible. We are 100% certified natural.

How does Sundial compare to other popular bath and body personal care products?

Our message is 100% about being natural and organic, chemical & toxic free. All of our ingredients are natural and/or organic and our fragrances are pure essential oil blends, botanical extracts and natural ingredient aromas. Most other companies are not 100% organic and natural.

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Contact Us

Here at Shea Moisture, we are constantly seeking new ways to improve our business. Please let us know about any problems you encounter or any questions or concerns you may have. Thank you.


11 Ranick Drive South
Amityville, NY 11701
Phone: (631) 842-8800
Fax: (631) 842-4444

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